This dynamic, energetic, hands-on Marketing Leader has a wealth of knowledge and experience in brand development, marketing strategy, forging relationships with external partners, and building talented teams of professionals. They have lead global and regional marketing strategies, promotions, projects, and other initiatives that drive revenue streams and overall business success.
This candidate has over two decades of success in brand development, innovative marketing campaigns, and leading talented teams. In their last role as a Director of Field Marketing, they created and built out the company’s field marketing function, including strategic planning, program development, marketing education and communications.
Results: Developed and facilitated comprehensive training, development, and mentorship programs. Maximized the return-on-investment (ROI) of digital and marketing campaigns by 28% across focal markets.
Key Competencies: Brand building, market research and reporting, project management, P&L management, promotional development and launch, Adobe Creative Suite, social media, CRM tools and Google Analytics.
Soft Skills: Excellent project management skills, leadership and team building, strategic thinking, flexibility and problem solving, entrepreneurial mindset, and a passion for delivering great results.