Digital Marketing Specialist and Jack of All Trades Tackles Email Marketing, Analytics and Content Strategy

This Marketing Specialist is a true jack of all trades. They have held the roles of Communications Specialist, Email Marketing Specialist, Web Analytics Lead, Marketing Communication Coordinator, and Web Traffic Manager. This candidate manages a wide variety of tasks and projects and executes flawlessly.
This versatile marketing pro leads content strategy on integrated digital marketing campaigns for a variety of clients, as well as utilized analytics and SEO tools to monitor campaign success and meet client goals. They expertly employ a wide variety of tools, including Adobe Analytics, Asana, Google Data Studio, Google Analytics, Hubspot, SalesForce, Shopify, and WordPress.
Results: Increased client email open rates by an average of 22% and click-through rates by 12%. Monitored competitive landscape for customer email activities and strategies to drive the business forward as a leader-in-class.
Key Competencies: Digital marketing, lead generation, project management, SEO, Web Analytics, Adobe Suite, Basecamp, Brightedge, Campaign Monitor, ConstantContact, Hubspot, Jira, Litmus, MailChimp, Marketo, Oracle Marketing, Pardot, and Salesforce Marketing Cloud.
Soft Skills: Strong leader, excellent written and verbal communication skills, strong work ethic, unafraid to tackle new ideas and projects, easily juggles multiple projects at once.
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