This talent is a media wizard with agency and corporate experience. She has worked in healthcare, Hospitality and CPG. With a focus in the healthcare arena, she has managed strategy, campaign development and brand visibility 60+ healthcare facilities.
- Led all media strategy and engagement with media agency resulting in 28% reduction in fees YoY.
- Optimized $1.9M SEM budget by facilitating pay-per-click experts to select and implement Kenshoo tool.
- Successfully reached 99% of target audience with 80+ frequency in media channels such as TV, radio, digital audio, print, digital display, video and native ads, paid social, out-of-home tactics, content partnerships and more
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