This talented candidate has been a marketing director, graphic designer, WordPress developer, and digital design strategist. They love a challenge and thrive in roles where they can work autonomously and problem-solve. In their last role, they implemented a new system to keep things streamlined, standardized the printing and ordering process, and instituting a digital-asset management library that increased workflow by 10%.
They have directed photoshoots, produced video, digital media and media kits that demonstrated key marketing analytics and demographics for use in sales presentations. Their efforts were credited as instrumental in closing numerous high-level deals. Additionally, they conducted market research to better understand website metrics & customer journey. They developed user personas and journey maps, conducted stakeholder interviews, and analyzed KPI’s.
Results: Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that achieved average project profit margins of 35%.
Key Competencies: Brand building, market research and reporting, project management, P&L management, promotional development and launch, Adobe Creative Suite, social media, CRM tools and Google Analytics.
Soft Skills: Strong leader, strategic thinking, relationship building, flexibility and problem solving, excellent communication skills, excellent rapport with clients.