Director of Content Strategy Boosts ROI Through End-To-End Campaigns

Experienced in leading B2B and B2C initiatives in various industries, this candidate brings an impressive record of results in content marketing through integrated campaigns and data-based storytelling. Specializing in end-to-end content strategies inclusive of audience personas and content roadmaps supported by paid media programs, their leadership skills and experience in agency and corporate environments make them an excellent candidate to lead your content strategy!

Highlights

  • In an agency environment, implemented video content strategies that increased video completion rate by 20% and led to 5 times the growth in click-through rates year over year.
  • Generated 1.5 million subscribers and improved awareness by over 22% through social media strategy, leading to industry-leading engagement rates.
  • Achieved a 19% conversion rate among 8.2K new leads in 6 months through integrated content marketing, and developed a training program for content managers at an enterprise organization.

Key Competencies

  • Content marketing strategy
  • Social media marketing
  • Content development and optimization

Technical skills

  • Project management software
  • Agorapulse
  • Adobe Creative Suite
  • Adobe Analytics, Digital Ad Buying and Google Analytics
  • Content management systems

For more information about this candidate, please contact Michelle O’Kelley or complete this short form:



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