This digital Marketing candidate for Advent Creative Group leads marketing activities for companies to significantly increase visits, page views, and sales for targeted audiences. This candidate is a double threat to user apathy – he is equally adept with both execution and strategy.
- Developed the loyalty program direct, email and SMS campaigns and executed 3.5 million pieces of mail, 12 million emails and 100K text messages annually.
- Response model development, test control and advanced segmentation increased response rates by 15% in 3.5 million direct mail
- Sole administrator for two distributed campaign management platforms serving 2000+ users