If you’re after CIA-level strategy to meet your most challenging goals, this candidate uses proven, data-driven skills to increase engagement and optimize campaigns. This candidate is the optimal addition to your strategy team with expertise in multiple technologies, leadership and collaboration skills, and a laser focus on understanding user experience and motivation.
Highlights
- In less than 6 months, created a content strategy plan for a company website; collaborated with business partners to relaunch the legacy site, conducted evaluations, and compiled optimization recommendations for the campaign.
- Increased sale conversion through advanced segmentation models using data from email marketing.
- Aligned experiments and data to business goals, optimizing outreach strategies for multiple B2C brands.
Key Competencies
- Marketing strategy, including KPI development, conversion rate optimization, VOC, and segmentation.
- Email campaign optimization and lead generation.
- Evaluation of strategic campaigns and creation of post-campaign recommendations
- Technical skills include Google Analytics and Google Optimize, FullStory, ForeSee CX Suite, Thunderhead One, Smartsheet and more!
Soft Skills
- Management and leadership of cross-functional teams to execute strategic goals in a timely manner
- Collaboration with multiple teams to achieve client and in-house goals
Contact Us About This Candidate
For more information about this candidate, please contact Katy Smith or complete this short form:
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