B2B and B2C Product Marketing Specialist Saves Money Through Process Improvement Expertise

Hardworking and focused, this Product Marketing Specialist brings deep experience in B2B and B2C product launches as well as developing multi-channel marketing plans in line with research insights. Their customer-first mentality and strong skills in team building and process improvement make them an excellent addition to your marketing team!


  • Saved $660,000 in marketing expenses annually through automating direct-to-consumer marketing programs.
  • Created and executed go-to-market plans, collaborating with product and consumer insights teams to develop roadmaps for B2B and B2C customers.
  • Performed research and competitive analysis on marketing strategies and products, using insights to inform strategy.

Key Competencies

  • Product marketing, B2B and B2C
  • Go-to-market strategy development
  • Competitive research and analysis
  • Process improvement

Soft Skills

  • Training and coaching
  • Teamwork and collaboration
  • Relationship building

For more information about this candidate, please contact Michelle O’Kelley or complete this short form: