This Account Manager has a wealth of experience in print, digital, and social media marketing and has worked on both the client and agency side. This candidate has healthcare industry acumen, working directly with a variety of health system “giants” on open enrollment, Medicare and Medicaid programs. Their most recent initiative included driving the campaign strategy addressing the major shifts in business as a result of Covid-19.

They excel at providing strategy and recommendations for campaigns when sales are down, developing creative briefs, and budget forecasting. This exceptional candidate leads business pitches and manages communication at all levels, especially in challenging situations. In fact, they are often recruited to work with complex clients and high-volume campaigns to boost morale and get things back on track.

Results: Negotiated buying strategy for national and retail clients across multiple markets that delivered 30% rate savings and ROI increase of 5%.

Key Competencies: Account management, marketing strategy and development, integrated campaign management, social and email marketing, brand and concept development, and consumer research.

Soft Skills: Excellent communication skills, relationship building, attention to detail, multitasking, emotional intelligence, creativity, and innovation.

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