This digital marketing specialist has exceptional project management, demand generation, content strategy and campaign management skills. This is demonstrated by collaboration with creative and industry-oriented agencies to deliver collateral ranging from strategic brand assets to technical white papers. This candidate is a proven team-builder, cultivating relationships across the functional and international matrix of an enterprise organization. This candidate is a multi-award winner for leadership, performance and innovation.

Key results include:

• Managed marketing communication efforts for priority growth portfolios, setting strategic objectives
  and supervising tactical execution
• Partnered with category and corporate teams to develop a standardized brand identity and logo for the
  flagship brand. Coordinated international launch and commercialization of the branding.
• Directed first-of-its-kind promotional campaign, utilizing both paid media buys and public
  relations; program increased webpage traffic by 169% and lead conversions by 44% year over year
• Organized marketing communication efforts during global launch of new product series, providing key support to a promotional program that drove multi-million return in opportunities
• Initiated channel-specific marketing strategies such as catalog development and digital marketing campaigns, one of which yielded an 86% increase in traffic and 28% sales growth year over year.
• Planned and executed large scale digital campaigns, outperforming the industry’s CTR average by 5 times.

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