This Marketing Manager candidate for ACG has experience being the “solo” driver for marketing initiatives. He loves the challenge of building something new and having a positive impact on the bottom line. Highlights about this candidate include:

• Provides overarching strategy and execution of print and digital campaigns.
• Expertise in technical b2b fields, working with various partners (engineers, marketing, sales) at all levels. Confident in presenting ideas and backing them up.
• Managed external relationships with agencies and contractors.
• Integrated Marketing experience in print, digital, social, web, and tradeshow.
• Has led strategy and execution of brand and web refreshes. Defined the customer, demographics, audiences, and voice. Established what the website should look like, who the customer is, how to convey what they do, value prop.
• Conducted competitor research to establish how to stand out amongst competitors.
• Established SEO and analytics for DJO. Responsible for reviewing data, providing trends, insights and recommendations on ways to improve click-thru, open rates, etc.
• Experience providing original content for marketing collateral- white papers, web, sell sheets, social, tradeshow.
• Loads of experience in print, tradeshow and digital marketing. Mid-level expertise in SEO/analytics. Confident in setting up dashboard, KPI’s, benchmarks; defining, executing and retargeting campaigns.
• Great personality and drive without being overwhelming. Calm and approachable.

For more information about this candidate, or others on the ACG roster, please call 952-746-5668 or send us a quick note.