This Marketing Manager Utilizes Data to Deliver Lift and Drive Growth

This accomplished Marketing Manager is skilled in applying data and insights to drive business growth through well-informed strategy and decision making. Known for their high-integrity leadership, strong collaboration and strategic alignment, they are inspired by being a part of transformations to help improve peoples’ lives. They have worked in the technology, healthcare, agriculture and manufacturing industries.
In their last role as a marketing communications manager, they worked across product marketing, sales and training, and technical teams to drive growth. They led and launched several digital products, programs, key events, and content efforts. Additionally, they developed UX and brand strategy, messaging, and identity, resulting in an 8% increase for order commitments.
Results: Achieved sales objectives for new product launches, delivered 123% lift in demand generation, and improved customer conversion rate by 53%.
Key Competencies: Data-Driven Marketing, CRM’s, Social Media, Stakeholder Management, Branding, Analytics, Agile, and Tableau
Soft Skills: Strategic communications, collaboration, critical thinking, coaching and mentoring, Strong leader, strong work ethic, unafraid to tackle new ideas and projects, can easily juggle multiple projects at once.
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