This Product and Brand Marketing Manager developed, enforced, and executed an efficient category review process for aftermarket parts product groups and other strategic categories, delivering $2.1M in additional sales on new products. This professional has broad-based experience in merchandising, marketing, brand and new product development, and category management. This candidate outperforms target metrics through effective product positioning, strategic marketing plans, and relevant product launches.
This featured talent skillfully communicates brand messaging to target audiences through creative advertising and persuasive presentations. They integrate innovation and research with product planning to drive business expansion. This candidate creates collaborative relationships with cross-functional teams and internal/external partners to optimize product objectives in a fast-paced and competitive business environment.
Key Competencies: Product lifecycle management, business plan development, project management, market research & competitive analysis, strong presentation skills, budget management, and business analysis & forecasting.
Soft Skills: Excellent communication skills, highly organized, innovative, go-to problem solver, builds lasting relationships, and leadership.
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