This results-driven marketing leader has 20+ years of agency and corporate marketing experience; building and maintaining strong brands with a focus on integrated marketing strategies. This talented director is a strong collaborative leader recognized for delivering results through a pragmatic but passionate approach with an aptitude for identifying critical drivers to gain revenue.
This featured talent for Advent Creative develops and builds teams that deliver work that is strategically sound, creatively driven, and flawlessly executed. This candidate has the unique ability to navigate both the creative and analytical sides of marketing, tying strategies to concrete business outcomes/learnings.
Recognized for: driving solutions, championing great work, and empowering teams. Nurturing and building strong relationships and always striving for excellence and big picture thinking to drive revenue streams.
“She is a strong marketing leader and digital expert who really understands the creative process and truly partners with creative teams.”
Results: Achieved an 18% increase in enrollment through a robust integrated marketing campaign with marketing automation tools, web optimization, SEO, PPC, retargeting, display advertising, paid, and social media. Partnered closely with agency principals to increase sales $3.9+M within one year.
Key competencies: Leading teams in integrated marketing strategies; developing comprehensive marketing plans; brand planning and development; optimization of paid media, social, and email marketing campaigns; CRM tools and Google Analytics.
Soft skills: Strong leader, strategic thinking, relationship building, flexibility, and problem-solving, able to rapidly bounce back from adversity, entrepreneurial mindset, and a passion for delivering great results.
For this candidate’s complete profile, please contact Katy Smith or complete our short form: