This Digital Marketing Professional has expertise in web content management and email marketing. They enjoy a challenge and are skilled at organizing lists, data, segmentation, and insights to provide appropriate recommendations for email marketing. They have extensive experience providing subject line options and pre-header content, while optimizing existing content for specific channels and platforms to ensure proper character count, sizing, etc.
They work collaboratively with teams to produce desired results and resolve issues quickly. They utilize industry best practices, SEO, and SEM to improve campaign performance and ROI. They have a solid history of meeting or exceeding deadlines and expertly manage projects within the scope of business requirements.
Results: Improved open rates by 50% on monthly email campaigns by redesigning various HTML templates with simple design, clear CTAs and better target segmentation.
Key Competencies: SharePoint, Sitecore, Stellent, Vingette, Seller Central, Silverpop, Exact Target, HTML, CSS, Adobe Creative Suite, Google Analytics, Google AdWords and Facebook PPC.
Soft Skills: Excellent written and verbal communication skills, strong work ethic, unafraid to tackle new ideas and projects, can easily juggle multiple projects at once.
For this candidate’s complete profile, please contact Katy Smith or complete our short form: