Are Your Job Postings Driving the Best Candidates Away?

The hiring market is tough enough as it is, there’s no need to make your job harder. Here are three ways that companies are actually driving the best candidates AWAY from their job postings.

Lack of Mobile-Optimization

If your job postings and applications aren’t mobile-optimized, many of your candidates are simply giving up and moving on. And, despite the fact that 45% of qualified job applicants say they search for jobs daily on their mobile devices, only 10% of recruiters are investing in mobile applications. Time is a valuable resource, especially for top talent considering multiple opportunities at once. If candidates are unable to easily read or apply to your job on their mobile device, many simply won’t.

One-Sided Postings

Postings should be written in the second person with a candidate focus. Remember to include the company and job benefits that will be attractive to potential candidates. Include a company description, the organization’s vision and/or mission, and highlight what makes your company an employer of choice. But take care not to go overboard. While sharing company perks and benefits is fantastic, don’t forget to also clearly and accurately define the role and responsibilities.

Too Much Fluff

On the other side of that coin, some employers are embellishing the actual role too much in an attempt to woo potential talent. Candidates applying to be the “Spreadsheet Rockstar” at the company with the foosball table are later learning that they actually signed up to provide data entry support. Overall, it’s best just to avoid titles like Guru and Ninja and Rockstar. A lack of posting accuracy can have far-reaching effects: one Jobvite survey shows about 30% of workers report leaving a job within the first 90 days, with nearly half saying the day-to-day role wasn’t what they expected.

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